{"product_id":"the-long-tail-chris-anderson","title":"THE LONG TAIL - CHRIS ANDERSON","description":"\u003cp\u003eLIBRO USADO TAPA DURA EN BUEN ESTADO, EDITORIAL HYPERION, 238 PAGINAS \u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAIIAQgIEAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003e\"The Long Tail\" (La larga cola)\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e es un concepto acuñado por \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eChris Anderson\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e en 2004 (primero en un artículo de la revista \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eWired\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e y luego expandido en su libro de 2006) que \u003cmark class=\"b6AQX\" data-wiz-attrbind=\"class=lu6EV_t\/cFwyDc\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjMqOjwz9iXAxV5ibAFHVdELncQuJAPeggIAggBCAgQAQ\" data-complete=\"true\" data-sae=\"\"\u003edescribe cómo la economía digital cambia el enfoque de las empresas: \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003epasan de vender grandes volúmenes de unos pocos productos populares (los \"hits\") a vender pequeñas cantidades de una enorme variedad de productos de nicho.\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":45210986217523,"sku":"9781401302375","price":30000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20261026_141715.jpg?v=1793050054","url":"https:\/\/musicaparacamaleones.com.co\/products\/the-long-tail-chris-anderson","provider":"Música Para Camaleones","version":"1.0","type":"link"}