{"product_id":"posicionamiento-al-ries-jack-trout","title":"POSICIONAMIENTO: AL RIES JACK TROUT","description":"\u003cp\u003eLIBRO USADO EN B UEN ESTADO, EDITORIAL MC GRAW HILL, 250 PAGINAS \u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-processed=\"true\" data-complete=\"true\"\u003e\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003eEl posicionamiento\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e, concepto acuñado por \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-processed=\"true\" data-complete=\"true\"\u003eAl Ries y Jack Trout\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e en su clásico libro de 1981, se define como \u003cmark class=\"b6AQX\" data-wiz-attrbind=\"class=qEe1mb_s\/cFwyDc\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjfrIPyqsGXAxU4SjABHReWHHIQuJAPeggIAggBCAcQAQ\" data-sae=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eel lugar que ocupa un producto o servicio en la mente del consumidor\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e en relación con la competencia\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e.\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":45089446690867,"sku":"ISBN:9684220022","price":30000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20261017_101145.jpg?v=1792249998","url":"https:\/\/musicaparacamaleones.com.co\/products\/posicionamiento-al-ries-jack-trout","provider":"Música Para Camaleones","version":"1.0","type":"link"}