{"product_id":"liderazgo-de-marca-david-a-aaker-e-joachimsthaler","title":"LIDERAZGO DE MARCA - DAVID A. AaKER, E. JOACHIMSTHALER","description":"\u003cp\u003eLIBRO USADO DE TAPA DURA EN BUEN ESTADO, EDITORIAL DEUSTO, COLECCION: LIDERES DEL MANAGEMENT MARKETING, 355 PAGINAS \u003c\/p\u003e\n\u003cdiv data-subtree=\"aimc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\n\u003cdiv class=\"FkX2oe\" dir=\"ltr\" data-sfc-root=\"ep\" data-epip=\"\" data-wiz-uids=\"kmSGKc_3\" data-ctx-provider='[[[\"b9Q7he\",\"[{\\\"s\\\":3,\\\"i\\\":\\\"kmSGKc_2\/LL5gb\\\"}]\"],[\"dMtGDc\",\"[false]\"]]]' data-ved=\"2ahUKEwjJioS2hseXAxUhgoQIHRgmNI8Q2O0OegoIAggACAAIAhAA\" data-hveid=\"CAIIAAgACAIQAA\" data-sfc-inited=\"2\" data-complete=\"true\"\u003e\n\u003cdiv class=\"pWvJNd j2luwe\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\n\u003cdiv data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" data-container-id=\"main-col\" data-xid=\"VpUvz\" class=\"mZJni Dn7Fzd\" data-sfc-root=\"ep\" data-epip=\"\" data-ctx-provider='[[[\"dMtGDc\",\"[false]\"]]]' data-ved=\"2ahUKEwjJioS2hseXAxUhgoQIHRgmNI8Q3KYQegoIAggACAAIAhAB\" data-sfc-inited=\"2\"\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAIIAAgACAkQAA\" data-complete=\"true\"\u003e\n\u003cspan data-subtree=\"aimfl,mfl\"\u003eEl libro \u003c\/span\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eLiderazgo de marca\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e (escrito por David A. Aaker y Erich Joachimsthaler, publicado en español por \u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eEdiciones Deusto\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e) \u003cmark class=\"b6AQX\" data-wiz-attrbind=\"class=kmSGKc_t\/cFwyDc\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjJioS2hseXAxUhgoQIHRgmNI8QuJAPegoIAggACAAICRAB\" data-complete=\"true\"\u003eredefine la gestión de marcas al pasar de un enfoque clásico centrado en las ventas a un modelo donde \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003ela identidad de marca actúa como conductora estratégica de la organización.\u003c\/strong\u003e\u003c\/mark\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":45110153478195,"sku":"9788423423873","price":35000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20261019_122734.jpg?v=1792446251","url":"https:\/\/musicaparacamaleones.com.co\/products\/liderazgo-de-marca-david-a-aaker-e-joachimsthaler","provider":"Música Para Camaleones","version":"1.0","type":"link"}