{"product_id":"el-fin-de-la-publicidad-como-la-conocemos-sergio-zyman","title":"EL FIN DE LA PUBLICIDAD :COMO LA CONOCEMOS - SERGIO ZYMAN","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL MC GRAW-HILL, 239 PAGINAS \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: underline dotted; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"jAOkJc\" role=\"button\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwjsxKywqZeXAxXnRDABHXcYFukQ3egReggIAggBCAcQAQ\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);' tabindex=\"0\"\u003e\u003cspan data-subtree=\"aimfl\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eSergio Zyman\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c!--TgQPHd|||[false,\u0026quot;\u0026quot;,false,\u0026quot;\\u0026nvVjVc_s:aPo2Hd\u0026quot;]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/m\/05y5vnb\u0026quot;,\u0026quot;Sergio Zyman\u0026quot;,0,\u0026quot;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\u0026quot;,\u0026quot;PEOPLE\u0026quot;],\u0026quot;\u0026quot;,0,[null,null,null,1,null,null,null,null,null,null,null,null,[291933,null,1,1],null,null,[{\u0026quot;205\u0026quot;:[null,\u0026quot;\/m\/05y5vnb\u0026quot;],\u0026quot;1219\u0026quot;:[null,null,\u0026quot;PEOPLE\u0026quot;,null,null,\u0026quot;\/m\/05y5vnb\u0026quot;],\u0026quot;3524\u0026quot;:[69]}]],null,0,null,\u0026quot;\u0026quot;,0]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/u\u003e plantea en su obra que \u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cmark class=\"MAeH\" data-wiz-attrbind=\"class=nvVjVc_w\/cFwyDc\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwjsxKywqZeXAxXnRDABHXcYFukQuJAPeggIAggBCAcQAg\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003ela publicidad tradicional ha dejado de ser efectiva y requiere una transformación radical centrada en la generación de resultados comerciales medibles\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e. El autor argumenta que las estrategias publicitarias deben orientarse estrictamente a vender más y a conectar de manera directa con el consumidor. Para más información, consulte la obra de Sergio Zyman.\u003c\/span\u003e\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":44948314128435,"sku":"9789701041826","price":25000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20260930_162019.jpg?v=1790806332","url":"https:\/\/musicaparacamaleones.com.co\/products\/el-fin-de-la-publicidad-como-la-conocemos-sergio-zyman","provider":"Música Para Camaleones","version":"1.0","type":"link"}