{"product_id":"direccion-internacional-de-la-empresa-jose-pla-barber-fidel-leon-darder","title":"DIRECCION INTERNACIONAL DE LA EMPRESA - JOSE PLA BARBER \/FIDEL LEON DARDER","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL MC GRAW- HILL, 405 PAGINAS \u003c\/p\u003e\n\u003cp\u003e\u003cmark class=\"MAeH\" data-wiz-attrbind=\"class=UqPeOd_q\/cFwyDc\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwjbq6mZxpSXAxUDfTABHSXrMwsQuJAPeggIAggBCAwQAQ\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; 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font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003ca class=\"H23r4e\" rel=\"noopener\" data-ved=\"2ahUKEwjbq6mZxpSXAxUDfTABHSXrMwsQy_kOeggIAggBCAwQBA\" data-hveid=\"CAIIAQgMEAQ\" href=\"https:\/\/www.google.com\/goto?url=CAESjgEB6zswFXETjysQ7qNI9p4Kw_lIxJoBHImdK_tqwT7KQ-Pe8euQWn2Ei5VzcfsJjomTCJn3RO-wfBc36fFGJoPvt3nqKen2prLqH4Kg1CygAtJKrU43Fud0vQ8Qi21Hax2CktnqrSY0Vvu1CybNSaq4Mr7epy6eoDOUbJiZQW_sQJZupgjvgd4JoAwd8TlS\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: underline 1px rgb(21, 88, 214); border-bottom: 0px rgb(21, 88, 214);' target=\"_blank\"\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif, \"Noto Color Emoji\"; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(21, 88, 214);'\u003eDirección internacional de la empresa\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c\/a\u003e\u003c!--TgQPHd|||[[\u0026quot;https:\/\/www.marcialpons.es\/libros\/direccion-internacional-de-la-empresa\/9788448608088\/\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16,null,null,null,[1]]}]],16,null,\u0026quot;Libro: Dirección internacional de la empresa. - Pla Barber, José\u0026quot;,\u0026quot;INDICE: PRIMERA PARTE. LOS CONCEPTOS. El entorno global de los negocios. La naturaleza de la estrategia internacional. SEGUNDA PARTE. PRIMEROS PASOS. La decisión de entrada en los mercados internacionales. El proceso de internacionalización: de la empresa exportadora a la empresa multinacional. TERCERA PARTE. LA CONSOLIDACIÓN DE LA EMPRESA INTERNACIONAL: LAS VARIABLES ORGANIZATIVAS. Estructura de la empresa internacional. La estrategia competitiva de la empresa internacional. La filial exterior de la empresa multinacional. CUARTA PARTE. LA CONSOLIDACIÓN DE LA EMPRESA INTERNACIONAL: LAS VARIABLES SOCIOCULTURALES. La influencia de la cultura en los negocios internacionales. Los recursos humanos en la empresa ...\u0026quot;,\u0026quot;https:\/\/encrypted-tbn1.gstatic.com\/images?q\\u003dtbn:ANd9GcQJBIFKhIC0WPwkmGjEK3Aaqiaczjvn55XIDNH9q8AWnJJ2esLbYqay2hyo8EwYyrhKiAyE8SPwjcL49c4\u0026quot;,\u0026quot;Marcial Pons\u0026quot;,\u0026quot;https:\/\/encrypted-tbn1.gstatic.com\/faviconV2?url\\u003dhttps:\/\/www.marcialpons.es\\u0026client\\u003dAIM\\u0026size\\u003d128\\u0026type\\u003dFAVICON\\u0026fallback_opts\\u003dTYPE,SIZE,URL\u0026quot;,[[1790710968374747,19954947,187951909],null,null,null,null,[[2,1,13]]],null,\u0026quot;bf1dab2a-5b84-41cc-a782-556f2414759f\u0026quot;]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e (y de la obra previa.\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":44939369447475,"sku":"9788448608088","price":65000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20260929_123818.jpg?v=1790711044","url":"https:\/\/musicaparacamaleones.com.co\/products\/direccion-internacional-de-la-empresa-jose-pla-barber-fidel-leon-darder","provider":"Música Para Camaleones","version":"1.0","type":"link"}