{"product_id":"direccion-de-marketing-philip-kotler","title":"DIRECCION DE MARKETING - PHILIP KOTLER","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL PRENTICE HALL,  ALGUNAS HOJAS REMARCADAS, 137 PAGINAS \u003c\/p\u003e\n\u003cp\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fg%2F11h38lkhmy\u0026amp;q=Direcci%C3%B3n+de+Marketing\"\u003eDirección de Marketing\u003c\/a\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/g\/11h38lkhmy\u0026quot;,\u0026quot;Dirección de Marketing\u0026quot;,0,\u0026quot;EvcECrcEQUppVDR0S243WERQSTBjZWtkNG1OX0tUV19UWGxNdl9XdFozd0RvNG9zWVc5ZGFpUlhpSkFDeFg1czVVUlN6VTJCTGNzWjBaNEsyZHRxdWZqRWNUMXdIUjJaa3VTcnYzdjhRT0ZVVTRzcDJpZXg1Ml90SWQyN1RxSGdVSEp1Z1JrUVc3WE9PSy1LclZyWnZtaWVEaUtzVXNXSHVQSmo0NmMwMHgzTC1XTFFyNDhOTERLbXVnbnh1WXZyNFY5LXNqeE1Ia0pTUTcwNGNXRVVtb3g1dnMtaTZQek1zcW8yVjBlazhrOHkyQnRRNEpIS1hLalZka1d4UzMtcGNxeGJwQzNtN3RHU2VPUDZzNDBOUUgxMjY5NXR3N29mRXAzdElKTnpJaVVFWkJYS0VSNkZfeGFLUVI0ZVFfWV9OT2FRaVZ2a2VYUnBQLXFXMlJTNFc5NzJvazJSWlBLYmZ1TkRJUFZjbGNkblRtN29Pekhua2JnTU84Q1hoaGhsWXFfV2lPSXNjTnZNWGt4cVlHbHM0RDdBSWUtSXU1ODlDalBVRldfMWllQzJ5SFJ4eFl6d0ZfMFBGTDdiZnFNWFotd2FLV19hS2tzcmlQV1R6T3o2M2lsNVBXeEJmaXVBRnV5eWo1NWlKbmxLYlFWbjgzeXRSNC04UWE2UTRGdEZSdUdlX3ltRFZWS0dpSjFOMW51S3BHZ0diZ0xYVF9pTHRMUWp1cVJac081TEVQcDFJUTZ0VlJ3RjI1MTE0EhdtbW5hYXYtYUVyMnprdlFQX3BMRXVRcxoiQURzcjlmVExVaWhSUHFpTVFDNm41Z0lBMlRNRWg3RGwwUQ\u0026quot;,\u0026quot;BOOK\u0026quot;,null,null,\u0026quot;es\u0026quot;],\u0026quot;\u0026quot;,0,[null,null,null,1,null,null,null,null,null,null,null,null,[291933,null,1,1],null,null,[{\u0026quot;205\u0026quot;:[null,\u0026quot;\/g\/11h38lkhmy\u0026quot;],\u0026quot;1219\u0026quot;:[null,null,\u0026quot;BOOK\u0026quot;,null,null,\u0026quot;\/g\/11h38lkhmy\u0026quot;],\u0026quot;3524\u0026quot;:[69]}]],null,0,null,\u0026quot;\u0026quot;,0]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/u\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e (en inglés, \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eMarketing Management\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e), escrito por \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003ePhilip Kotler\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e (considerado el padre del marketing moderno) junto a \u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-wiz-uids=\"DDe1Kd_13\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"\" data-processed=\"true\"\u003e\u003ca class=\"H23r4e\" rel=\"noopener\" data-ved=\"2ahUKEwj_z_qus86XAxW9mYQIHX4JMbcQy_kOeggIAggBCBAQAg\" data-hveid=\"CAIIAQgQEAI\" href=\"https:\/\/books.google.com\/books\/about\/Direcci%C3%B3n_de_Marketing.html?hl=es\u0026amp;id=CoHT8SmJVDQC\" data-processed=\"true\" target=\"_blank\"\u003eKevin Lane Keller\u003c\/a\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[\u0026quot;https:\/\/books.google.com\/books\/about\/Direcci%C3%B3n_de_Marketing.html?hl\\u003des\\u0026id\\u003dCoHT8SmJVDQC\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16,null,null,null,[1]]}]],16,null,\u0026quot;Dirección de Marketing - Philip Kotler, Kevin Lane Keller\u0026quot;,\u0026quot;La dirección de marketing. 2. Capítulo. 3. Cómo han evolucionado las empresas y el marketing. 13. Principales conceptos tendencias y funciones de marketing. 24. Resumen. 31. Desarrollo de estrategias y planes de marketing. 35. MARKETING EN ACCIÓN Las claves para un liderazgo.\u0026quot;,\u0026quot;https:\/\/encrypted-tbn3.gstatic.com\/images?q\\u003dtbn:ANd9GcTAoSu9QDfBHws3JlZmRWfykJMHMYKNHcT6S1x_yXQO_6H5vqejWqIz2S7NmnF-kAHTvit6a0PD3DCY9Wk\u0026quot;,\u0026quot;Google Books\u0026quot;,\u0026quot;https:\/\/encrypted-tbn0.gstatic.com\/faviconV2?url\\u003dhttps:\/\/books.google.com\\u0026client\\u003dAIM\\u0026size\\u003d128\\u0026type\\u003dFAVICON\\u0026fallback_opts\\u003dTYPE,SIZE,URL\u0026quot;,[[1792698778298367,142907837,3073444222],null,null,null,null,[[2,1,15]]],null,\u0026quot;0895edf4-74f9-4e1b-a3dd-9c37c7c43e80\u0026quot;]]--\u003e\u003c\/span\u003e y más recientemente Alexander Chernev, \u003cmark class=\"b6AQX\" data-wiz-attrbind=\"class=DDe1Kd_14\/cFwyDc\" data-sfc-root=\"c\" data-ved=\"2ahUKEwj_z_qus86XAxW9mYQIHX4JMbcQuJAPeggIAggBCBAQAw\" data-complete=\"true\" data-sae=\"\"\u003ees \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003ela obra académica y profesional más influyente en la historia de la disciplina\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e. Desde su primera publicación, ha servido como la \"biblia\" de referencia para estudiantes, ejecutivos y consultores a nivel global.\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":45158092537907,"sku":"9789684444225","price":35000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20261022_111652.jpg?v=1792698825","url":"https:\/\/musicaparacamaleones.com.co\/products\/direccion-de-marketing-philip-kotler","provider":"Música Para Camaleones","version":"1.0","type":"link"}