{"title":"MARKETING","description":"\u003cp\u003eLIBROS NUEVOS Y DE SEGUNDA DE MERCADEO Y MARKETING.\u003c\/p\u003e","products":[{"product_id":"estrategias-de-marketing-ferrell-hartline-lucas","title":"ESTRATEGIA DE MARKETING - FERRELL \/ HARTLINE \/ LUCAS","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL THOMPSON, SEGUNDA EDICIÓN, 456 PAGINAS.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEsta obra presenta la perspectiva de guiar la administración de marketing estratégico hacia los planos social, económico y tecnológico, en los cuales funcionan actualmente. También motiva a los estudiantes a desarrollar estrategias y planes de marketing orientados al cliente. El texto hace énfasis en el análisis SWOT: fortalezas, debilidades, oportunidades y amenazas. Al final se incluyen 19 casos, ocho de ellos nuevos. Por último, aborda el tema principal desde el enfoque tradicional y de las más modernas prácticas en el campo profesional.\u003c\/span\u003e\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":43768147017779,"sku":"9789706861986","price":60000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20251120_102957.jpg?v=1763670463"},{"product_id":"las-22-leyes-inmutables-del-marketing-al-ries-y-jack-trout","title":"LAS 22 LEYES INMUTABLES DEL MARKETING - AL RIES Y JACK TROUT","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL MC GRAW HILL, 187 PAGINAS.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLas 22 leyes inmutables del marketing son fruto de los más de 25 años de experiencia como consultores de Al Ries y Jack Trout. En esta breve, pero intensa obra, describen las reglas definitivas que gobiernan el mundo del marketing. Con una extraordinaria clarividencia para el futuro, ofrecen las 22 herramientas imprescindibles para acometer con éxito la dura competencia del siglo XXI. Ejemplos reales, directos y específicos de resultados óptimos o fracasos totales de famosas empresas multinacionales lo convierten en el libro de marketing más práctico que se haya escrito nunca.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":44213248884787,"sku":"9789701004036","price":30000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20260417_095256.jpg?v=1776445027"},{"product_id":"marketing-etzel-walker-stanton-13-edicion","title":"MARKETING - ETZEL \/ WALKER \/ STANTON - 13 EDICIÓN","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL MC GRAW HILL, 650 PAGINAS.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":44248146935859,"sku":"9780072553727","price":80000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20260502_150714.jpg?v=1777756515"},{"product_id":"administracion-de-marketing-mullins-walker-boyd-larreche","title":"ADMINISTRACION DE MARKETING - MULLINS WALKER BOYD LARRECHE","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIAL MC GRAW HILL, 519 PAGINAS \u003c\/p\u003e\n\u003cdiv data-xid=\"m3fCN\" class=\"\" aria-hidden=\"false\" data-sfc-root=\"c\" data-wiz-uids=\"ANGwT_d,ANGwT_e,ANGwT_g,ANGwT_f,ANGwT_h,ANGwT_i\" data-hveid=\"CAIIAhAB\" data-sfc-inited=\"2\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"qEn1od\" aria-hidden=\"false\"\u003e\n\u003cspan data-subtree=\"aimfl\" data-processed=\"true\"\u003eEl libro \u003c\/span\u003e\u003cmark class=\"b6AQX\" data-wiz-attrbind=\"class=gjZap_r\/cFwyDc\" data-sfc-root=\"c\" data-ved=\"2ahUKEwj04Jn37MuXAxVcmYQIHSQwLQUQuJAPeggIAggBCAcQAQ\" data-sae=\"\" data-complete=\"true\"\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwj04Jn37MuXAxVcmYQIHSQwLQUQ0fEReggIAggBCAcQAg\" data-complete=\"true\" data-sfc-inited=\"2\"\u003eAdministración de Marketing: Un enfoque en la toma estratégica de decisiones\u003c!--TgQPHd|||[]--\u003e\u003c!--TgQPHd|||[false,\u0026quot;\u0026quot;,false,{\u0026quot;u\u0026quot;:0},false,{\u0026quot;u\u0026quot;:0},{\u0026quot;u\u0026quot;:0}]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[[[null,null,null,null,null,null,null,null,null,null,null,null,[247864,null,0]]]]--\u003e\u003c\/mark\u003e (publicado por \u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-processed=\"true\" data-complete=\"true\"\u003eMcGraw-Hill\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e) es una obra académica fundamental escrita por \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-processed=\"true\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. y Jean-Claude Larréché.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c!--TgQPHdANGwT_0\/opG4zf|ANGwT_c\/AcRPZb;ANGwT_c\/e3wfdd;ANGwT_c\/gIyee;ANGwT_c\/RAaL0;ANGwT_c\/TvhNOc;ANGwT_c\/BIayDf||[{\u0026quot;s\u0026quot;:false,\u0026quot;i\u0026quot;:\u0026quot;ANGwT_0\/opG4zf\u0026quot;},\u0026quot;\\u0026ANGwT_0:aLfeH\u0026quot;,\u0026quot;\\u0026ANGwT_0:ItcyCc\u0026quot;,\u0026quot;\\u0026ANGwT_0:bCcIof\u0026quot;,{\u0026quot;u\u0026quot;:0},[1,[null,[2],null,[2],[2]],0],\u0026quot;0_YSBC3pon58bCdLhAosNVfbN2s6Q\\u003d\u0026quot;]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!--qkimaf ANGwT_0\/HugV6--\u003e\u003c!--cqw1tb ANGwT_0\/HugV6--\u003e\u003c!--qkimaf ANGwT_0\/lC1IR--\u003e\u003c!--cqw1tb ANGwT_0\/lC1IR--\u003e\u003c!--qkimaf ANGwT_0\/Y6wv1e--\u003e\u003c!--cqw1tb ANGwT_0\/Y6wv1e--\u003e\u003c\/p\u003e","brand":"Música Para Camaleones","offers":[{"title":"Default Title","offer_id":45142142517299,"sku":"9789701059159","price":60000.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/8220\/8307\/files\/IMG_20261021_141757.jpg?v=1792611343"},{"product_id":"marketing-michael-j-etzel-bruce-j-walker-william-j-stanton","title":"MARKETING  - MICHAEL J. ETZEL BRUCE J. WALKER - WILLIAM J. STANTON","description":"\u003cp\u003eLIBRO USADO EN BUEN ESTADO, EDITORIALMC GRAW HILL, 650 PAGINAS \u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-subtree=\"aimfl\"\u003e\"\u003c\/span\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fm%2F06cyf7l\u0026amp;q=Fundamentos+de+Marketing\"\u003eFundamentos de Marketing\u003c\/a\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/m\/06cyf7l\u0026quot;,\u0026quot;Fundamentos de Marketing\u0026quot;,0,\u0026quot;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\u0026quot;,\u0026quot;BOOK\u0026quot;,null,null,\u0026quot;es\u0026quot;],\u0026quot;\u0026quot;,0,[null,null,null,1,null,null,null,null,null,null,null,null,[291933,null,1,1],null,null,[{\u0026quot;205\u0026quot;:[null,\u0026quot;\/m\/06cyf7l\u0026quot;],\u0026quot;1219\u0026quot;:[null,null,\u0026quot;BOOK\u0026quot;,null,null,\u0026quot;\/m\/06cyf7l\u0026quot;],\u0026quot;3524\u0026quot;:[69]}]],null,0,null,\u0026quot;\u0026quot;,0]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/u\u003e\"\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e (o simplemente \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eMarketing\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e en algunas de sus ediciones en inglés) es uno de los textos académicos más influyentes en el ámbito comercial. Fue escrito por los reconocidos profesores norteamericanos \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fm%2F05vsk77\u0026amp;q=William+J.+Stanton\"\u003eWilliam J. Stanton\u003c\/a\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/m\/05vsk77\u0026quot;,\u0026quot;William J. Stanton\u0026quot;,0,\u0026quot;EuIECqIEQUppVDR0STFVME8tLUdIMkJzOU4xNTVIRUJVMnhMU2swVTZuWTFZeFV1VWxlZEctbHAtQ2Qwa0dwUkpleGVsZjVCQnJjd1ltR0ZDRHlvY0VRdkVpS24zTHViVWZwNWVHZWU0YlQtNHgtS2hwNUVvNThqQUczRjZ4b0tJemVoMVVlYUEtT3gyQ1AwX0p1ak15VjhwS2tLcHo2T3VqRTBBRUVCZ2h2LTI1YWJSdldVRE55U3BqcXc2VzRJUVRlTTBzWWRkQVlvTXRNcXRXNzJUeXIxR1AzSVNpMGNWZ01TNXVUUkx3UXVNLVNMekUzb0tmUlR3cWd3M0JxOFY3QzdSd3M5Z3FyQnhqdENhQ19GaW9GYUNCdjZVOUtWX2t6NW5WczZ0cUgteEJOa0xpSlJEZjNKWjFPb2JOaU1pZFVBMXhsU2NEMDI0WnZ5Zm5VZTdpaG5mVXZNSHp6TkkxMVl6RFk5U3VLWGk0VlhRd1BGVlYyM0t6UlJtTzBVQkxaT2l5RmlEb054WlNoZnNQZGFCamotNS1QMkhFRC0wQ0d4cFZEeFZISFdQOFZnd0ZvZkNXVTZkVWNjdVJMTnRVZk50ZXRET2ZPZE4tcXdmXzlWY09WWE9NMzFWaFRaMVZaTE5YemZORWkzQ2tpRjBUVXRmbjM3MW1ITHllM1hWblF4VEtqQTdqcEVWdHFURWYzTTRSSjdnWjVkZjJBbGY3X1U5RHNnEhdXaGJaYXBPS0RfQ0Z3YmtQaWRmZ3dBRRoiQURzcjlmU3FzZVJvd2VoWjFTODZkVnZXemo3LXZxbGNsUQ\u0026quot;,\u0026quot;PEOPLE\u0026quot;,null,null,\u0026quot;es\u0026quot;],\u0026quot;\u0026quot;,0,[null,null,null,1,null,null,null,null,null,null,null,null,[291933,null,1,1],null,null,[{\u0026quot;205\u0026quot;:[null,\u0026quot;\/m\/05vsk77\u0026quot;],\u0026quot;1219\u0026quot;:[null,null,\u0026quot;PEOPLE\u0026quot;,null,null,\u0026quot;\/m\/05vsk77\u0026quot;],\u0026quot;3524\u0026quot;:[69]}]],null,0,null,\u0026quot;\u0026quot;,0]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/u\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e, \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-sfc-inited=\"2\"\u003e\u003ca href=\"https:\/\/www.google.com\/search?kgmid=%2Fm%2F05w7frg\u0026amp;q=Michael+J.+Etzel\"\u003eMichael J. Etzel\u003c\/a\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/m\/05w7frg\u0026quot;,\u0026quot;Michael J. Etzel\u0026quot;,0,\u0026quot;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\u0026quot;,\u0026quot;PEOPLE\u0026quot;,null,null,\u0026quot;es\u0026quot;],\u0026quot;\u0026quot;,0,[null,null,null,1,null,null,null,null,null,null,null,null,[291933,null,1,1],null,null,[{\u0026quot;205\u0026quot;:[null,\u0026quot;\/m\/05w7frg\u0026quot;],\u0026quot;1219\u0026quot;:[null,null,\u0026quot;PEOPLE\u0026quot;,null,null,\u0026quot;\/m\/05w7frg\u0026quot;],\u0026quot;3524\u0026quot;:[69]}]],null,0,null,\u0026quot;\u0026quot;,0]]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/u\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e y \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-sfc-inited=\"2\"\u003e\u003cspan class=\"jAOkJc\" role=\"button\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwiTn8rq78uXAxXwQjABHYkrGBgQ3egReggIAggBCAwQBA\" data-complete=\"true\" data-sfc-inited=\"2\" tabindex=\"0\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eBruce J. Walker.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-os-fs=\"\" aria-hidden=\"true\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-os-fs=\"\" aria-hidden=\"true\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cu class=\"wfWfIf fxyaSe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-sfc-inited=\"2\"\u003e\u003cspan class=\"jAOkJc\" role=\"button\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-ved=\"2ahUKEwiTn8rq78uXAxXwQjABHYkrGBgQ3egReggIAggBCAwQBA\" data-complete=\"true\" data-sfc-inited=\"2\" tabindex=\"0\"\u003e\u003c!--TgQPHd|||[false,\u0026quot;\u0026quot;,false,\u0026quot;\\u0026iGyiae_1h:aPo2Hd\u0026quot;,true,\u0026quot;\/m\/05xfdqg\u0026quot;,\u0026quot;Bruce J. Walker\u0026quot;]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[[\u0026quot;\/m\/05xfdqg\u0026quot;,\u0026quot;Bruce J. 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Kinnear\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e y \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\"\u003eJames R. Taylor\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e, es uno de los textos académicos y de referencia gerencial más influyentes en el mundo hispanohablante para el estudio sistemático del mercadeo. 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